The communications task is to move the potential customers through the four main stages of:
A) attention,interest,discovery,adoption
B) affiliation,interest,desire,affection
C) affection,attention,adoption,assurance
D) awareness,interest,desire,action
Correct Answer:
Verified
Q16: New-to-the-world products can be defined as:
A)true innovations
Q17: Improving or revising existing products,additions to existing
Q18: Which of the following elements belongs to
Q19: Through product enhancement,Compaq captured a substantial share
Q20: Which observation best describes new-to-the-world products?
A)They are
Q22: The four components of the marketing mix-pricing,distribution
Q23: Even though a pioneer marketing strategy has
Q24: Introducing a product that is new to
Q25: Write a short note on the marketing
Q26: The product life cycle (PLC)concept's value lies
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