The four components of the marketing mix-pricing,distribution (also known as place),promotion and product-are the key tactical components of a manager's strategic plan to develop a product's sustainable competitive advantage.

Question

Quizplus · Accepted Answer

Pricing, distribution (also known as place), promotion and product are the tactics marketers use to achieve the objective/s of a marketing strategy by positioning a product in its target market segment as being superior to competitor offerings.

The Four Components of the Marketing Mix-Pricing,distribution (Also Known as Place),promotion