In the introductory stage of the PLC,penetration pricing aims to achieve quick market development,or to attract many customers at reasonable prices and create more market awareness and interest.

Question

Quizplus · Accepted Answer

Penetration market strategies make sense when there is a steep learning experience curve, which lowers communication costs; a large market segment; and likely strong future competition, and therefore the threat of losing market share in the longer term.

In the Introductory Stage of the PLC,penetration Pricing Aims to Achieve