Which of the following is not a valid reason for the decline in the use of live test markets?
A) They are expensive to conduct.
B) Competitors can buy checkout scanner data without bearing test marketing expenses.
C) Differences exist between what people imagine about a product in a test market and what is actually delivered.
D) Competitors engage in marketing tactics to mislead the company by distorting normal purchasing patterns in a category.
Correct Answer:
Verified
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