What system of information collection best illustrates a marketing database?

Question

Quizplus · Accepted Answer

Cookies or electronic signatures placed at a customer's personal computer is a common method of collecting and tracking customer behavior and preferences, which is key to building a comprehensive marketing database. This information can be used to create personalized marketing campaigns and targeted advertising.

Option B describes sales and inventory data, which is important for inventory management and sales forecasting, but does not necessarily relate directly to a marketing database.

Option C refers to financial reports and government documents, which are not typically sources of customer data.

Option D suggests that customer information is being captured by salespersons, but this method may not be consistent or comprehensive enough for building a comprehensive marketing database.

What System of Information Collection Best Illustrates a Marketing Database