The speed of the adoption process is based upon all of the following except:
A) relative simplicity of the new product
B) ease with which the central idea of the new product is communicated
C) extent to which its trial can be accomplished on a large-scale basis
D) relative advantage of the new product over other products
Correct Answer:
Verified
Q12: For which category of new products is
Q13: Company A is a tyre manufacturer and
Q14: Statistical methods are not recommended for new
Q15: Company A uses loyalty cards to track
Q16: Which of the following statements about competitive
Q18: Diffusion of innovation theory allows:
A)marketers to estimate
Q19: Which of the following observations is not
Q20: Sales force automation software helps companies to:
A)gather
Q21: The theory that seeks to explain the
Q22: Competitive intelligence is hard to come by
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