Company A uses loyalty cards to track and analyse customer buying patterns and to offer customers coupons and incentives tailored to their buying behaviour.Which of the market knowledge systems does the company use?

Question

Quizplus · Accepted Answer

The use of loyalty cards to track and analyze customer buying patterns suggests that Company A is using a marketing database system, which is a type of market knowledge system that involves the collection and analysis of customer data to gain insights into their behaviors and preferences. This system can then be used to create targeted marketing campaigns and promotions that are more likely to appeal to individual customers.

Company a Uses Loyalty Cards to Track and Analyse Customer