A micro-level analysis of market and industry attractiveness is based on:

Question

Quizplus · Accepted Answer

A micro-level analysis focuses on specific target customers, including their needs, preferences, and behaviors. It is not based on the industry as a whole or general market conditions, but rather on specific segments within the market. By understanding the attractiveness of different target customer segments, a company can develop targeted marketing messages and tailor its products or services to meet specific needs, increasing its chances of success in the market.

A Micro-Level Analysis of Market and Industry Attractiveness Is Based