Marketers of such consumer services as health care,holiday accommodation and life insurance are capitalising on the general trend of an ageing population and are developing and implementing marketing strategies accordingly.What macro-environmental trend is acting as a catalyst here?

Question

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The macro-environmental trend acting as a catalyst here is the population/demographic trend of an ageing population. Marketers are capitalizing on this trend by developing and implementing marketing strategies for services such as health care, holiday accommodation, and life insurance that are particularly relevant to an ageing population.

Marketers of Such Consumer Services as Health Care,holiday Accommodation and Life