For a Business in Any Industry There Are Two Critical

For a business in any industry there are two critical success factors.One is to ask: Which few decisions or activities are the ones that,if gotten wrong,will almost always have severely negative effects on company performance?
Whilst good customer service in the retail industry is important it is not critical compared to the right location of a business.If a business is located in the wrong place it won't have enough customers to worry about poor customer service.The other question that must be asked is equally if not more important: Which decisions or activities,done right,will usually deliver disproportionately positive effects on performance? This relies on offering the right product be it a good or service to enable a business to effectively compete in the marketplace.