Being able to recognise and understand market opportunities and to have the capacity to determine which opportunities are most likely to prove financially successful is the concern of a firm's financial manager not that of a marketing manager.

Question

Quizplus · Accepted Answer

Entrepreneurs and marketing decision-makers must consider carefully a market opportunity to enter or attempt to increase their share of a growing market such as that for mobile phones. Marketers must carefully examine a host of other external business issues, including the present business conditions prevailing in the industry, as well as the future conditions likely to prevail and whether these will be favourable for their own company.

Being Able to Recognise and Understand Market Opportunities and to Have