Briefly describe the challenges in macro-level market and industry analysis and outline methods of measuring markets and industries.
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Q16: The rise in production of products such
Q17: Each macro-environmental trend has a distinct impact
Q18: Marketers of such consumer services as health
Q19: Deregulation:
A)protects inefficiencies
B)creates rapid growth in some markets
C)creates
Q20: The problem of overcoming a cost disadvantage
Q22: The growing tendency of businesses to champion
Q23: For a business in any industry there
Q24: Being able to recognise and understand market
Q25: The five competitive forces model when used
Q26: Markets are groups of organisations offering goods
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