When the Pillsbury Company rejected the proposal of their employee James D.Watkins that microwavable packaged food was too risky,it was focused on defending its strong position in the marketplace through incremental line extensions and product improvements.This is typical of a(n):
A)prospector strategy
B)reactor strategy
C)analyser strategy
D)diversification strategy

Question

Quizplus · Accepted Answer

The Pillsbury Company's approach of focusing on incremental line extensions and product improvements, rather than pursuing the innovative idea of microwavable packaged food, aligns with an analyzer strategy. Analyzers typically maintain their current markets and customer bases by improving and extending their existing product lines, while being less inclined to venture into new, untested markets.

When the Pillsbury Company Rejected the Proposal of Their Employee