What is an organisational fit?
A) It refers to a firm using a highly centralised organisation structure in its early growth and effectively responding to the changes in the market.
B) It is a fit between an organisation's marketing strategy and the needs of its target customers and the technological realities of the marketplace.
C) It refers to a well-conceived foundation that permits effective implementation of a particular strategy.
D) It is the fit between a business's competitive and marketing strategies and the organisational structures,processes and plans necessary to effectively implement them.
Correct Answer:
Verified
Q1: Which of the following typically included in
Q2: Prospector business units and their marketing departments
Q3: Product management organisations:
A)rely primarily on hierarchical mechanisms
Q5: Key issues in an annual marketing plan:
A)Identify
Q6: The _ form is the least bureaucratic
Q7: The evaluation and reward systems for which
Q8: SBU autonomy level is moderate in which
Q9: The matrix form is the most:
A)bureaucratic type
Q10: Which of the following is the most
Q11: Identify the simplest and most bureaucratic organisational
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