Which section of an annual marketing plan would contain plans to be implemented if specific threats or opportunities should occur during the planning period?
A)action plan
B)marketing strategy
C)profit-and-loss statement
D)contingency plan

Question

Quizplus · Accepted Answer

A contingency plan is a section of an annual marketing plan that outlines specific actions that will be taken if threats or opportunities occur during the planning period. It is important for businesses to have a contingency plan in place to ensure they are prepared to address unexpected situations and minimize potential negative impacts on their marketing efforts. The action plan outlines the specific steps that will be taken to implement the marketing strategy, the marketing strategy outlines the overall approach to reaching target customers, and the profit-and-loss statement outlines the financial goals and projections for the marketing plan.

Which Section of an Annual Marketing Plan Would Contain Plans