Marketing objectives are objectives that:
A)specify the changes in customer behaviour and levels of performance of various marketing program elements necessary to reach the product's financial objectives
B)specify the changes in competing firm behaviour and levels of advertising of various marketing program elements necessary to reach the product's financial objectives
C)specify the changes in employee behaviour and levels of performance of various marketing program elements necessary to reach the product's financial objectives
D)All of the given answers are correct.

Question

Quizplus · Accepted Answer

Marketing objectives are focused on the changes in customer behavior and performance of marketing program elements that are necessary to achieve the product's financial objectives. They are not focused on competitor behavior or employee performance. Therefore, option A is the best choice.

Marketing Objectives Are Objectives That