A functional structure is likely to be appropriate when:
A)Customers all tend to use a narrow range of goods or services to satisfy similar needs.
B)Customer segments use goods or services in different ways.
C)Customers are highly educated and know exactly what they are looking for.
D)Customers are geographically spread in different locations.

Question

Quizplus · Accepted Answer

A functional structure is most suitable when customers tend to use a narrow range of goods or services to satisfy similar needs. This is because a functional structure groups employees based on their functional expertise, and this enables them to offer specialized services or products to customers.

A Functional Structure Is Likely to Be Appropriate When