Early Web 1.0 applications included wikis,blogs,podcasting and RSS feeds.
Using a service-dominant logic perspective is essential when developing a digital marketing strategy.
The Google Wave project was aimed at consolidating email into a full range of online and mobile communications streams.

Question

Early Web 1.0 applications included wikis,blogs,podcasting and RSS feeds.
Using a service-dominant logic perspective is essential when developing a digital marketing strategy. 
The Google Wave project was aimed at consolidating email into a full range of online and mobile communications streams.

Quizplus · Accepted Answer

All of the above characteristics were true of Web 2.0.Service dominance levels prompt marketers to explore value created by the user while actually using their offering. An SDL perspective may assist to define business services and specific appliances with skills, knowledge and capabilities to enable users to create value through use.While Google Wave may have failed in realising its purpose successfully, it was folded into other Google technologies in 2010, such as Google Docs and Google +. Facebook, Microsoft, Apple and others will continue to develop multi-stream applications to manage and possibly automatically sort and run these streams.