A successful increased penetration strategy depends on discovering why non-users are uninterested in the product.Often,consumers do not perceive enough value in the product.Which of the following is not a suitable solution to enhance product value?
A)Add features or benefits,usually via line extensions.
B)Develop and sell integrated systems that help improve the basic product's performance or ease of use.
C)Offer services that improve its performance or ease of use for the potential customer.
D)Develop more convenient and accessible channels of distribution.

Question

Quizplus · Accepted Answer

Developing more convenient and accessible channels of distribution may improve the availability of the product, but it does not necessarily enhance the product value itself. The other options listed involve enhancing the product's performance, benefits, or services, which can provide more value to potential customers.

A Successful Increased Penetration Strategy Depends on Discovering Why Non-Users