A primary marketing objective of all competitors in mature markets is simply to hold their existing customers-to sustain a meaningful competitive advantage that will help ensure the continued satisfaction and loyalty of those customers.

Question

Quizplus · Accepted Answer

The nature of mature markets calls for a stabilisation of customer bases. This is to avoid a shake-out stage where customers are lost. Establishing loyalty is therefore a key marketing objective and should be prioritised over the acquisition of new customers in a mature market.

A Primary Marketing Objective of All Competitors in Mature Markets