When Eric Kim joined the global marketing team at Samsung,he quickly recognised the importance of service training for all employees and initiated a process of total quality management,whereby all departments received extensive training in quality assurance.

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One of his first moves was to reorganise the company's distribution channels. Consistent with the strategic objective of establishing Samsung as a high-quality brand worthy of a premium price, many of the company's products were pulled out of low-priced discount chains and distributed through service-oriented electronics specialty stores and internet retailers—such as Best Buy and Amazon.com—instead.

When Eric Kim Joined the Global Marketing Team at Samsung,he