Major account management refers to

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Major account management involves using team selling to focus on important customers with the goal of building long-term, mutually beneficial relationships. It is not focused solely on assigning a single salesperson to a customer or making occasional contact with customers. While assigning high-performing salespeople to profitable accounts may be a tactic used in major account management, it is not the only defining feature. Similarly, major account management can involve face-to-face encounters, but this is not necessarily the primary focus.

Major Account Management Refers to