Traditional media use one-way communication to advertise their products.The consumers are therefore referred to as __________.
A)one-way consumers
B)passive receivers
C)active-receivers
D)traditional consumers
E)traditional receivers

Question

Quizplus · Accepted Answer

Traditional media use one-way communication, where the message flows from the sender (advertiser) to the receiver (consumer) without any opportunity for feedback or interaction. In this model, consumers are passive receivers who simply receive the message without any active participation in the communication process.

Traditional Media Use One-Way Communication to Advertise Their Products