Marketers can use one of two strategies: the first strategy uses Groupons and LivingSocial Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.
A)"passive receivers"; "active receivers"
B)an older demographic; a younger demographic
C)wealthy; disadvantaged
D)"active receivers"; "passive receivers"
E)"evangelists"; "brand ambassadors"

Question

Quizplus · Accepted Answer

The first strategy using Groupons and LivingSocial Deals targets consumers who are actively seeking deals and discounts, making them active receivers. The second strategy using ads in newspapers, magazines, and on TV targets consumers who may come across the ad while engaging in passive activities, such as reading or watching TV, making them passive receivers.

Marketers Can Use One of Two Strategies: the First Strategy