In using social media a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1)the number of daily visitors to the website and (2)__________.
A)the availability of social network to run apps
B)the ability of the site to be measured in terms of its sales,profitability,distribution density,and other performance metrics
C)the characteristics of these visitors
D)the ability of the social network to pull controversial content
E)the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

Question

Quizplus · Accepted Answer

The brand manager needs to assess the characteristics of the visitors to the social network in order to determine if they fit the target market for the brand. It is important to select a social network where the brand's target audience is active and engaged. Factors such as age, gender, geographic location, and interests of the visitors should be considered. Option A and D are not relevant to the selection process, and option E is more related to search engine optimization than social media network selection. Option B is partially relevant, but the primary concern is not just about measuring sales, profitability or other performance metrics of the social network, but rather finding the right audience for the brand.

In Using Social Media a Brand Manager Tries to Select