All of the following statements are true about newspapers EXCEPT:
A) local retailers often use newspapers as their sole advertising medium.
B) newspapers are generally limited to ads that call for an immediate customer response.
C) national advertising campaigns rarely include this medium except in conjunction with local distributors of their products.
D) a long lead-time is needed to place an ad in a local newspaper.
E) newspapers have excellent reach potential.
Correct Answer:
Verified
Q144: One disadvantage of using newspapers as an
Q155: One advantage of using the yellow pages
Q159: One advantage of using the Internet as
Q163: One disadvantage of using newspapers as an
Q165: One disadvantage of using the yellow pages
Q167: Infomercials refer to
A)public service announcements used to
Q170: One disadvantage of using the yellow pages
Q171: National advertising campaigns rarely include newspapers unless
Q175: One advantage of using newspapers as an
Q193: One disadvantage of using the yellow pages
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents