When Stephen Elop,President,Microsoft Business Division,launched Office 2010 at an event in New York,representatives of the media were invited to attend.The company announced the worldwide availability of Microsoft Office 2010,as well as Microsoft Project 2010,for business customers worldwide.This is an example of a ___________.

Question

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A news conference involves inviting representatives of the media to attend an event where a company announces a new product or service. This scenario fits the description of a news conference as Stephen Elop invited representatives of the media to attend the launch of Office 2010.

When Stephen Elop,President,Microsoft Business Division,launched Office 2010 at an Event