A hardware store owner placed an advertisement for Sylvania LED light bulbs in the local newspaper.Sylvania provided the storeowner with several high-quality,camera-ready sample advertisements.In addition to supplying the advertising formats,Sylvania also paid 50 percent of the cost to place the ad in the paper.Sylvania was using __________ to promote its products.

Question

Quizplus · Accepted Answer

Cooperative advertising, also known as co-op advertising, is a marketing strategy where the manufacturer or supplier pays a percentage of the cost of an advertisement in collaboration with a retailer or distributor. In this scenario, Sylvania provided the storeowner with camera-ready sample advertisements and paid 50 percent of the cost to place the ad in the newspaper. This is an example of cooperative advertising.

A Hardware Store Owner Placed an Advertisement for Sylvania LED