A Taste of Greece,a restaurant chain that is known for its Extra Juicy Gyro sandwich,wants to encourage repeat purchases and create long-term customers.Which sales promotion should it employ?

Question

Quizplus · Accepted Answer

The trading stamp program not only encourages repeat purchases, but it also incentivizes customers to make more purchases until they earn a reward. This can create long-term customers who are loyal to the restaurant in order to earn their free food. The other options may attract one-time customers or customers who are only interested in a discount, without necessarily creating long-term loyalty.

A Taste of Greece,a Restaurant Chain That Is Known for Its