The consumer sales promotion that involves the use of a brand-name product in a movie,television show,video,or a commercial for another product is referred to as (a)__________.

Question

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Product placement involves the use of a brand-name product in a movie, television show, video, or a commercial for another product. Co-branding is a marketing strategy in which two or more brands collaborate together in a single marketing strategy. Subliminal tie-in refers to a hidden or subtle message that is associated with a product or brand. Partnership promotion and product parallelism are not relevant to the given scenario.

The Consumer Sales Promotion That Involves the Use of a Brand-Name