The Valassis-Nutella sales promotion image above was part of a sales promotion campaign recently conducted by Valassis on behalf of its client Nutella.Valassis is one of the largest full-service marketing service firms in the U.S.Valassis uses free-standing inserts (FSIs)as a key sales promotion tactic.An FSI is a full-color booklet consisting of several pages of advertisements,coupons,and other promotional offers for a product that is inserted within the Sunday newspaper.Valassis created and managed the Nutella^® promotion to reach its target market to induce trial of the product.Nutella is a creamy,chocolaty,hazelnut spread that has been imported into the U.S.from Italy.The Valassis polybag contained a 20-gram "Coppetta" packet of Nutella spread,a cracker,a Nutella coupon,and a product brochure that were delivered to consumers' doors.What type of sales promotion has just been described?

Question

Quizplus · Accepted Answer

The sales promotion described is a sample promotion, as it involves sending a small packet of Nutella spread to consumers to induce trial of the product.

The Valassis-Nutella Sales Promotion Image Above Was Part of a Sales