The Nabisco Sales Promotion Image above was seen in grocery stores throughout the U.S.The Nabisco bus was designed to promote its Ritz and other cracker products.The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks.The "bus," which provided storage for the featured products,was placed in a high-traffic area of the store.This type of sales promotion is referred to as a __________.

Question

Quizplus · Accepted Answer

The image shows a point-of-purchase display, which is designed to draw attention to a product in a high-traffic area of a store. It is not a sample, freestanding insert, premium, or deal.

The Nabisco Sales Promotion Image Above Was Seen in Grocery