After the release of the movie E.T. ,sales of Hershey's Reese's Pieces soared while Mars,the makers of M&M'S,regretted not permitting its product to be used in the film.This is an example of __________.

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This is an example of product placement, where a product is featured within a piece of media, such as a movie or television show, to promote it to viewers. In this case, the use of Reese's Pieces in E.T. resulted in a significant increase in sales for Hershey's, while Mars missed out on this opportunity by not allowing M&M's to be used in the film.

After the Release of the Movie E