The combination of one or more communication tools used to (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product is referred to as the

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The term that best describes the combination of communication tools used to inform, persuade and remind prospective buyers about a product is the Promotional Mix. This includes advertising, sales promotion, personal selling, public relations, and direct marketing.

The Combination of One or More Communication Tools Used to (1)