Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, public relations, sales promotion, direct marketing, and

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The promotional element consists of communication tools, including advertising, public relations, sales promotion, direct marketing, and personal selling. Merchandising and branding are important elements in overall marketing strategy but are not specific communication tools within the promotional element. Social media can be a communication tool, but it is often considered as a separate category within promotion due to its unique nature and strategies.

Promotion Represents the Fourth Element in the Marketing Mix