The manufacturers of drugs encourage patients to learn more about the drugs and ask for them by name from the doctor.The manufacturers of these drugs are using a(n)__________ promotional strategy.

Question

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A pull promotional strategy is when manufacturers try to create consumer demand and pull the product through the distribution channel by encouraging customers to ask for the product by name from their doctor. This is done through advertising, public relations, and other forms of promotion.

The Manufacturers of Drugs Encourage Patients to Learn More About