Which form of promotion budgeting most closely relates to the marketing concept?

Question

Quizplus · Accepted Answer

Objective and task budgeting closely relates to the marketing concept as it involves setting specific objectives, determining the tasks needed to achieve those objectives, and allocating the necessary resources to complete those tasks. This approach emphasizes the importance of planning and evaluating the effectiveness of promotional activities based on their ability to achieve specific goals, rather than just allocating a predetermined percentage of sales or copying competitors' budgets.

Which Form of Promotion Budgeting Most Closely Relates to the Marketing