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Marketing The Core Study Set 4
Quiz 13: Retailing and Wholesaling
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Question 1
Multiple Choice
Albertson's Supermarket accepts debit and credit cards as well as cash and checks for purchases.Its acceptance of various forms of payment provides its customers with __________ utility.
Question 2
Multiple Choice
CarMax dealers have adopted a "no-hassle,no-haggle" sales policy that eliminates the need for negotiating.Instead,all customers are offered the same price.Test drives,financing,trade-ins,and leasing are all offered to encourage customers to purchase a car.Which utility does CarMax best provide?
Question 3
Multiple Choice
Why do retailers like location-based apps such as Foursquare?
Question 4
Multiple Choice
The Sports Authority is a sporting goods superstore that provides year-round inventory of equipment for just about any sport you can name.Even during the "off season," equipment for seasonal sports is available at the Sports Authority.Which utility does the Sports Authority best provide?
Question 5
Multiple Choice
The __________ provided by retailers create value for consumers.
Question 6
Multiple Choice
A restaurant that offers food made exactly to each customer's preference is providing its customers with __________ utility.
Question 7
Multiple Choice
Foursquare,Gowalla,Booyah,Brightkite,and Loopt are
Question 8
Multiple Choice
Retailing refers to all activities involved in the
Question 9
Multiple Choice
The four utilities offered to consumers through retailing are
Question 10
Multiple Choice
Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service.This delivery service is particularly valuable to someone who has been left stranded without transportation.By making it easy to rent temporary transportation,Enterprise is emphasizing which utility?
Question 11
Multiple Choice
Location-based social networking apps such as Foursquare reward customers for
Question 12
Multiple Choice
Outside the United States,large retailers include __________ in Japan,Carrefour in France,Metro Group in Germany,and Tesco in Britain.
Question 13
Multiple Choice
Walmart's $447 billion in sales in 2011 surpassed the gross domestic product of all but __________ countries for that same year.
Question 14
Multiple Choice
Wells Fargo is one of the best-run banks in the United States.It reaches retail customers through 9,000 stores,a worldwide network of 12,000 ATMs,and its online banking service.Which utility does Wells Fargo best provide?