Bentley Motors makes one of the world's most prestigious automobile brand,targeting the ultra-luxury segment.Which type of market coverage does Bentley likely use?

Question

Quizplus · Accepted Answer

Bentley Motors likely uses exclusive distribution, as they target the ultra-luxury segment, which requires a high level of exclusivity and limited availability of their products. This ensures that their brand retains its prestige and exclusivity, and their customers feel that they are purchasing a rare and special product.

Bentley Motors Makes One of the World's Most Prestigious Automobile