Which of the following statements regarding odd-even pricing is most accurate?
A) Odd-even pricing is designed to give the consumer a better set of pricing alternatives.
B) Odd-even pricing can be used in conjunction with a skimming strategy, but should not be used with a penetration strategy.
C) Odd-even pricing does not work if the product is healthcare-related.
D) Overuse of odd-ending prices tends to mute its effect on demand.
E) Odd-ending prices are best used with large ticket items; it loses its effectiveness with moderate- to low-ticket items.

Question

Quizplus · Accepted Answer

Overuse of odd-ending prices tends to mute its effect on demand. While odd-ending prices can be effective in creating a perception of affordability or uniqueness, if used too frequently, consumers may become accustomed to the tactic and its effect on demand may decrease. The other statements are either too broad or inaccurate.

Which of the Following Statements Regarding Odd-Even Pricing Is Most