Individuals can choose to purchase Microsoft stand-alone software packages,such as the Home and Student versions of Word,Excel,and PowerPoint,for $119.99 each.However,they may choose to purchase the Office Home and Student suite,which has all of these applications in the same package,for a price of $149.99.Microsoft is using a __________ pricing strategy.
A)penetration
B)prestige
C)bundle
D)odd-even
E)standard mark-up

Question

Quizplus · Accepted Answer

Microsoft is using a bundle pricing strategy by offering all three applications in the same package at a lower price than purchasing each application individually.

Individuals Can Choose to Purchase Microsoft Stand-Alone Software Packages,such as the Home