Yield management pricing refers to
A) controlling the production of products based upon seasonal demand.
B) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
C) charging different prices during different times of the day or days of the week to reflect variations in demand for the service.
D) offering significant price discounts to wholesalers who agree to purchase products in advance for a period of a year or more at a time.
E) charging different prices to maximize revenue for a set amount of capacity at any given time.

Question

Quizplus · Accepted Answer

Yield management pricing involves charging different prices for a set amount of capacity at any given time to maximize revenue. This strategy is commonly used in industries such as airlines, hotels, and car rentals, where there are limited seats, rooms, or vehicles available. By charging different prices based on demand, companies can increase their revenue and profitability.

Yield Management Pricing Refers to