Dell sells various laptops,it also pre-installs Microsoft Office and other software customers order at a discount before a laptop is shipped.This is an example of
A) price lining.
B) product line pricing.
C) bundle pricing.
D) customary pricing.
E) prestige pricing.

Question

Quizplus · Accepted Answer

The practice of offering discounts on a bundle of products sold together is known as bundle pricing. In this case, Dell is offering a bundle of its laptop with pre-installed software such as Microsoft Office at a discounted price. This is an effective marketing strategy to increase sales and attract more customers. Therefore, option C is the correct answer.

Dell Sells Various Laptops,it Also Pre-Installs Microsoft Office and Other