All of the following are examples of pricing objectives EXCEPT: A)market share. B)survival. C)unit volume. D)social responsibility. E)competitors' prices.

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Quizplus · Accepted Answer

Competitors' prices are not a pricing objective; they are a factor to consider when setting prices. Pricing objectives are goals that guide how a company sets its prices, such as increasing market share, ensuring survival, achieving a certain unit volume, or fulfilling social responsibility.

All of the Following Are Examples of Pricing Objectives EXCEPT