Three different objectives relate to a firm's profit,which have different implications for pricing strategy.The three profit-oriented objectives include __________,maximizing current profit,and achieving a target return.
A) accumulating profits
B) managing for long-run profits
C) reinvesting profits
D) redistributing profits
E) maximizing gross margin

Question

Quizplus · Accepted Answer

Managing for long-run profits involves setting prices to achieve long-term profitability, which is one of the three profit-oriented objectives alongside maximizing current profit and achieving a target return.

Three Different Objectives Relate to a Firm's Profit,which Have Different