years,a local "greasy spoon" diner had customers lining up around the building for breakfast.When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic,the proprietor was delighted.Having saved enough in previous years,he was certain it could hold him over through the three-month construction.Unfortunately,construction delays continued for an additional six months and the work is still in progress.The best pricing objective at this point for the diner's owner would most likely be __________.
A) profit
B) market share
C) unit volume
D) survival
E) social responsibility

Question

Quizplus · Accepted Answer

Given the extended construction delays and the potential decrease in customer traffic, the diner's main objective at this point would be survival. The owner would want to focus on keeping the business afloat during this difficult period rather than maximizing profit or market share. The goal would be to maintain enough sales volume to cover expenses and make it through until the highway construction is completed.

Years,a Local "Greasy Spoon" Diner Had Customers Lining Up Around