Which of the following statements regarding a market share pricing objective is most accurate?
A) A market share objective is often difficult for product managers since stockholders are looking for immediate dividends (return of profits) and obtaining market share usually takes time.
B) Although increased market share is a primary goal of some firms, others see it as a means to other ends, such as increased sales or profits.
C) Selecting market share as a pricing objective is particularly effective if industry sales are rising.
D) An advantage of market share as a pricing objective is that it is particularly insensitive to competitors' actions.
E) Ironically, a market share objective is realized by raising prices in order to increase consumer confidence during the decline stage of a product's life cycle.

Question

Quizplus · Accepted Answer

While some companies may view increased market share as a primary goal in and of itself, others may see it as a tool to achieve other objectives like increased profits or sales. This statement accurately reflects the complexity and variability of market share pricing objectives.

Which of the Following Statements Regarding a Market Share Pricing