Unit volume as a pricing objective refers to
A)the quantity of products to be produced or sold.
B)the ratio of price per unit to unit variable cost.
C)the ratio of production costs to the minimum sales price that would still generate profit.
D)the total quantity of product sold by a firm relative to the total quantity of product sold by all firms in the industry.
E)the number of units that need to be sold in order to avoid inventory carrying costs.

Question

Quizplus · Accepted Answer

Unit volume as a pricing objective refers to the quantity of products to be produced or sold. This objective is typically used when a company wants to increase its market share or when it is focused on maximizing its production efficiency. The pricing strategy involves setting prices that will encourage customers to purchase more products, with the goal of increasing the company's overall sales volume.

Unit Volume as a Pricing Objective Refers to