For years,a local "greasy spoon" diner had customers lining up around the building for breakfast.When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic,the proprietor was delighted.Having saved enough in previous years,he was certain it could hold him over through the three-month construction.Unfortunately,construction delays continued for an additional six months and the work is still in progress.The best pricing objective at this point for the diner's owner would most likely be __________.
A)profit
B)market share
C)unit volume
D)survival
E)social responsibility

Question

Quizplus · Accepted Answer

The construction delays have had a significant impact on the greasy spoon diner's business and the owner needs to focus on survival in order to keep the business running until the off ramp is completed and customer traffic increases. Profit, market share, unit volume, and social responsibility are all important pricing objectives, but they are not the most relevant in this specific situation where the priority is to stay afloat.

For Years,a Local "Greasy Spoon" Diner Had Customers Lining Up