Market share is the ratio of the ________ to those of the industry, including the firm itself.
A) target return on sales
B) marginal profit of the firm
C) firm's sales revenues or unit sales
D) marketing expenses of the firm
E) profits of the firm

Question

Quizplus · Accepted Answer

Market share is calculated by dividing the firm's sales revenues or unit sales by the total sales revenues or unit sales of the entire industry, including the firm itself.

Market Share Is the Ratio of the ________ to Those